Southeast Asia’s Lazada announces new group CEO

The Lazada application seen displayed on a iPhone.

Guillaume Payen | LightRocket | Getty Images

Southeast Asia’s e-commerce giant Lazada announced Friday a new group chief executive officer will be taking the helm.

Chun Li, president of the Alibaba-owned company and head of its Indonesia operations, will replace incumbent CEO Pierre Poignant.

Poignant will become special assistant to Alibaba Group Chairman and CEO, Daniel Zhang, Lazada said in a statement. 

The Singapore-headquartered company said earlier this month that the coronavirus pandemic saw its grocery sales — sold through its online supermarket delivery business RedMart — jump four times from early April. It was during the period when the city-state introduced strict restrictions to slow the spread of infection. 

Lazada has about 65 million active customers on several platforms across six different Southeast Asian markets. 

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