Disney stock is down 28% since Iger left CEO job as markets plunge

Disney stock is down 28% since Iger left CEO job as markets plunge


Bob Iger, chief executive officer of Walt Disney Co., waves as he arrives for the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Tuesday, July 5, 2016.

David Paul Morris | Bloomberg | Getty Images

Bob Iger’s decision to step back from the role of CEO at Disney now seems prescient. 

After 15 years in the post, Iger made the surprise announcement to hand over the reins to the head of Disney parks, experiences and products Bob Chapek on Feb. 25, effective immediately. Though Iger had promised he really would step down when his contract expired this time (having extended it twice during his tenure), that wasn’t expected until the end of 2021.

Iger told CNBC, “With everything else falling into place, the time seemed right,” referring to the launch of Disney+ and the close of the Fox entertainment business acquisition. Iger plans to stay on as executive chairman through the remainder of his contract, with Chapek reporting to him.

Now as COVID-19 has risen to the level of a pandemic, according to the World Health Organization, the stock market has taken a dramatic turn as investors grasp the potentially longer-term implications of the crisis. The Dow Jones Industrial Average plunged 10% on Thursday and the S&P 500 fell 9.5%, bringing both into a bear market. 

With shares of Disney down 13% just on Thursday alone, it’s starting to look like Iger left the CEO job just in the nick of time. Before his announcement in February, Disney’s stock closed at $128.19 per share. As of Thursday’s close, Disney’s stock is priced at $91.81 per share, a drop of about 28%. During that same period, the S&P 500 saw a drop of nearly 21%.

The pandemic will have obvious implications on many businesses, including Disney’s. With local and state governments banning large gatherings and warning against close contact, Disney will likely take a hit at its theme parks and at the box office. The company announced Thursday that it will close Disneyland Park and Disney California Adventure from the morning of March 14 through the end of the month. Disney’s one saving grace could be its new streaming service, Disney+, as an increasingly remote workforce looks for entertainment options.

By the time of Iger’s announcement, COVID-19 had been in the news for a couple months, but was nowhere near as widespread as health officials now report. As of Thursday afternoon, there are more than 127,800 global cases of the virus and at least 4,718 global deaths, according to data compiled by Johns Hopkins University. 

On the day of Iger’s announcement, Chapek, the new CEO addressed the potential impact of the coronavirus on Disney’s business in an interview with CNBC’s Julia Boorstin.

“We’re always very conscious of disruptive elements, socioeconomic, social elements that could come in at any time and disrupt our business,” Chapek said. “But I think when you have the core assets that we’ve got, those franchises, the Disney brand, once again, we’ll sort of see our way through all those disruptive elements. Doesn’t mean that we won’t get surprised tomorrow, but we’ve got the strength to get through them all.”

WATCH: Disney’s Bob Iger steps down from CEO role—Here’s what three analysts say about the move


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